about

Alice Hayes - Designer & Dressmaker

After years of experience in fashion, I found a love for bridal in 2017 while making a wedding dress for my sister. At that time, what she was looking for wasn’t easy to find.

I wanted to create bridal wear that felt really pared back and effortless - but still refined, beautiful and “bridal”.

I don’t envisage the Hayes Bride fitting any particular mould. Instead, the most important thing for me is that my brides feel like the most beautifully authentic version of themselves as they celebrate their love, whatever that day looks like for them.

My intention for every bride visiting the studio is that they feel comfortable and supported while finding their wedding attire in a relaxing and enjoyable environment.

Whether choosing a piece from the collection or collaborating with me on a custom design - every garment is lovingly made, by me, right here in the studio. This allows for a truly personal design experience which is at the heart of Hayes Bridal.